The Vitamin Shoppe / Advertising
Copy with a healthy sense of humor.
Copywriting · Art direction · Campaign development
Advertising / Editorial / Interiors
Ideas with
a point of view.
A creative practice where sharp copy, thoughtful storytelling, and expressive design come together. Built by Corey Andrew Powell.
Explore the work
Selected client work & original venturesFrom a compelling headline to a room with a story.
Explore the work
The portfolio
Different mediums.
One curious mind.
Campaigns, identities, stories, and original collections. Explore the work—and the thinking behind it.
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Explore the collection Ready to ReHo™ / Original design
Bringing the coastal story home.
Threads of the Delaware Coast™ · Interiors & surface concepts
Sony/BMG / Brand storytelling
A name. A headline. A lasting impression.
Product naming · Music marketing · Print advertising copy
DuraBrite / Identity & campaigns
A brighter brand. A clearer message.
Logo design · Tagline development · Campaign concepts
The NSLS / Content & marketing
Stories that bring a community together.
Content production · Event marketing · Brand voice
Coast & Culture / wikiHow
Publishing with a point of view.
Magazine publishing · Expert content · Design, ecology & community
Selected journalism & commentary
Featured articles.
Interviews, music and culture, education, and workplace commentary. Five stories, in their own space.
The creative practice
A good idea can
live in many places.
On a billboard. In a story. Across a room. Creative by Corey connects words and visuals to give brands, publications, and original collections a distinct voice.
01 / Words that connectAdvertising &
Advertising &
brand storytelling
Campaign concepts, copywriting, naming, brand voice, and marketing content that gives people a reason to pay attention.
02 / Stories with substanceEditorial &
Editorial &
content production
Articles, interviews, publishing, and multimedia storytelling that make complex subjects approachable and human.
03 / Design with a sense of placeInteriors &
Interiors &
surface design
Original concepts for wallcoverings, textiles, rugs, and art furniture inspired by coastal wildlife, botanicals, and heritage.
The person behind the practice
Corey Andrew Powell
Copywriter, content producer, and creative director with work spanning consumer brands, leadership media, and editorial publishing. Founder of Ready to ReHo™ and creator of Threads of the Delaware Coast™.
Different disciplines, connected by a love of language, visual storytelling, and the unexpected detail that makes an idea memorable.
Let’s make something worth noticingHave a project in mind?